Market Survey Checklist

What is the Product/Service(s)

 

 

 

 

 

What are the features?

 

 

 

 

 

What business benefits?

 

 

 

 

 

Target market

 

 

 

 

 

Short term Objectives

 

 

 

 

 

Long Term Mission

 

 

 

 

 

Who are the competitors?

 

 

 

 

 

Their prices

 

 

Strengths

 

 

            UPS’s

 

 

            Current customers

 

 

                                    Sell more to

 

 

                                    Sell to more

 

 

Weaknesses

 

 

            Resources

 

 

Opportunities

 

 

            Market Size

 

            Alliances

 

            Outside UK

 

            Alliances

 

Threats

 

            Competition

New Product Launch

 

Client Profile

 

            Their Business

 

            Problems

 

            Personalities

 

            Buying Cycles

 

            Cash

 

 

Business Need

 

            Cost of Problems

 

Product Definition

 

 

 

 

Benefits Analysis

 

 

 

 

Full Procedure

 

Definition       Documented

 

 

                        Tested

 

 

                        Quality

 

 

Your price

 

Launch costs

 

Support costs

 

Sales costs

 

Business Plan