Direct Marketing Services

Our carefully maintained 18,000 name database of  UK personnel provides the potential targets (we can carry out 100% phone follow-up upon our introductory communication, depending on our advice and the client's requirements).  We will not start a promotional campaign until suitable follow up material is available to provide to respondents.

Benefits to Our Clients

Clients receive the benefit of our opinions at the outset and throughout the campaign.  This opinion is based upon European level marketing experience of hi-tech products and services, in addition to our marketing consultancy experience of over 20 years and direct mailing experience and which has been email based since 2002.

We know the benefits that accurate, targeted mailing promotions can bring.  Just send us an email with your search requirements and we will be able to give you an idea of how many contacts we have that  will be of interest to you.

Progressive Response
The full benefits of a cold mailing campaign can take months to reveal themselves.  For example, we have received a Purchase Order for a client's product 6 months after a campaign had concluded. 

Our intention is that the campaigns we manage should be steady and progressive, so the results should be monitored over a period of, initially, 10 weeks.  Subject to payments being up to date we provide a weekly report.

Record Keeping
We keep a records chart that is updated daily on numbers of mailings sent out, hits on our website and the email addresses that fail.

SPAM
We do not approve of SPAM, but recognise that some regard any unsolicited email, regardless of intent as such. 

We therefore keep our messages short and can vouch for their integrity.  We do not email an individual more often than once a quarter.  All emails are all directed at B2B prospects. 
All emails have an easy to use, “remove me” link, we quarantine from our mailing list anyone who so requests.

Types of Assignments
In addition to the current assignment listed on our Home Page.  Over the last 20 years, we have carried out numerous assignments, these include: -

• Established the market's opinion of a proposed university Masters course on a specialised engineering topic.
• Introduction of a desktop software package.
• Assessment of the market for advanced operations control simulation and management software.
• Planning promotional seminars and delivering keynote addresses.
• Product potential and presentation advice for an automatic pipe routing package based on expert system technology.  
• Launch strategies for the Japanese and US markets of packaged software.
• The re-launch of a pipe stressing software package after its late porting to "WINDOWS".
• Market analyses prior to the launch of CAD, Production & Job Costing programs.
• Competitive positioning for a major 3D software supplier in the German market place.
• The launch of 3D software for sub-surface modeling.
• Launch strategy for integration program for GIS data.
• The launch of many PC based packages.